When cutting down on waste and embracing a greener life, Zero Waste cleaning plays a big part. But why have we switched away, as a society, from natural and eco-friendly options? Why the general idea is that natural solutions don’t work… You guessed right, marketing!

The industry of cleaning product hit $600 million in 2014, and has been growing since then. Every year, we see new ads offering al keep providing customers with more and more specific type of cleaning products, increasing the needs, the purchases and… the un-necessary bull**** if you’ll excuse my French. 

When cutting down on waste and embracing a greener life, Zero Waste cleaning plays a big part. But why have we switched away, as a society, from natural and eco-friendly options?

Follow the money…

As explained in my post on how to make dish soap, I explain that the cleaning product industry makes an insane amount of money and they are not ready to stop. To maintain and grow their revenue, they come with new marketing strategies that makes us doubt the efficiency of more simple products and encourages us to always by more and more expensive.